[e-book] A researcher’s guide to online qual

Running research remotely? Download this e-book by Tom Woodnutt, founder of Feeling Mutual, to discover the key benefits of asynchronous online qu...

5 reasons asynchronous online qual is better than live online focus groups

Get more from online and mobile qualitative research (without leaving home)....

13 Reasons why online qual should not be done live

We are big believers that every qualitative research method has its pros and cons. Researchers need to use the right ones at the right times...

4 Tips for crafting colourful online qual reports

Qual Research Tips | Give your research participants a platform to be creative and you’ll be able to create compelling visuals for your debri...

Making the most of your global research budget

The right global support helps you make the most of your research budget − saving you time and money − whilst unlocking actionable insights....

Flash research is fresher than ongoing online communities

Qual Research Tips | MROCs come at a high cost methodologically, financially and logistically. Find out how flash research gets fresh...