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Our Story

The idea

In 1998, three student housemates staged a gig to an empty nightclub and swore they'd never work together again. Ten years later, over a fateful pizza, Tom explained to James and Hugh how he and other researchers were exploring taking focus groups online. Having worked online since leaving university, we were fascinated by this opportunity. Together, we imagined all the ways that we could help researchers gain richer insights from real behaviour using online platforms. By the time the bill arrived, Liveminds had been born.

Solving researchers' biggest challenges

Since launching in 2010, we’ve listened to thousands of researchers at leading agencies telling us their biggest challenges. As an independent start-up, we’ve been able to focus absolutely on solving them. They told us they wanted a platform that was easy to use, so we built Liveminds to be simple, fast and flexible. They told us ‘a project is only as good as its participants,’ so we created a new way to use social networks find the best participants, anywhere in the world.

Going global

Over the years our team grew from its roots in a small, picturesque village in the Hertfordshire countryside. Many of us were good friends before we started working together. Now, we’re partnering with more than 400 agencies, from London to Auckland and have a long history of successful projects in 70+ countries. And we’re still working every bit as motivated to help researchers as we were during that pizza.

Bruce Miller
Really quick response times and very helpful – if only all suppliers were like this. Bruce Miller CEO, Clickback

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