Learn about Liveminds

An idea

Way back in 2002, I had an idea for a business that everyone I told, loved - fantasy football for pop stars. I wrote a business plan for my university dissertation, persuaded friends and family to invest and sunk everything I owned into it. We worked non-stop. Three years later it closed down.

The game got lots of players and loads of exciting things happened in that time. But ultimately, we were men in our twenties who didn’t properly understand our core audience - pop music loving teenage girls.

Helping every team

I’ve now been working in online qualitative research for nearly tenty years. I’ve always hoped that one day, I’d be able to help businesses like the one I once ran. But despite qualitative research going online, it has remained accessible only to big brands. The costs of recruitment, incentives and consultants are too high. 70% of businesses are still locked out of the game.

The age of AI

Liveminds Now is here to unlock them. We’re combining Generative AI with human expertise to enable any marketer, product manager, designer or entrepreneur to get powerful insights, quickly, affordably and globally. We want to empower every business to have access to the insights they need to grow. Including yours.

Hugh Carling, Liveminds Founder