Master asynchronous online qual

Upskill with video-based training. Sign up for £0 (normally £495) in February '25

Online Qual Mastery, a practical, on-demand course

Online Qual Mastery has been developed by multi-award winning researcher Tom Woodnutt to increase your confidence, knowledge and value. There is over 4 hours of video and lots of valuable downloads are included.

Over 100 researchers, many from leading agencies, have successfully completed the course.

The training is platform neutral so, although sponsored by Liveminds, everything you learn will be applicable anywhere. It is currently available to you through Liveminds for £0 (usually £495) if you apply before February 28th.

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Increase your profits

Accurately cost and efficiently run online qual

Keep innovating

Empower yourself to use new methods

Win more business

Inspire your clients with new possibilities

Your questions answered

Who is it for?

The course is for people who do qualitative research from all levels of seniority and experience. It is equally valuable for agency leaders who want to advance their knowledge of online qual as it is for consultants who do qualitative interviews and are looking to learn new ways to gather insights. The course caters for people with no experience as well as those who have done some online qual but want to do it more efficiently and more creatively.

Who created the course?

Tom Woodnutt, multi-award winning founder of Feeling Mutual. Tom has over 20 years’ experience as a qualitative researcher and innovation strategist. He is a regular industry speaker and writer, and has run online qualitative training courses for Insights Platforms and the AQR.

How can it be free?!

Liveminds are sponsoring the Online Qual Mastery course until the 28th February. Our mission is to democratise qualitative research. We have engaged Tom to support us on this mission over the years, and together have created multiple eBooks, webinars, and run face to face educational workshops. To celebrate the launch of our Liveminds Now service, we are proud to share this valuable and inspiring resource with researchers for no charge.

What you'll learn on the course

Win

This covers what you need to know at the proposal stage, including best practice in choosing method, technology and doing costs.

Plan

This covers what you need to know before the project is live, including best practice in designing the project, sample, tasks and questions.

Run

This covers what you need to know what you need to know during fieldwork, including best practice in moderation, management and analysis.

Online Qual Mastery - Example clip

What our participants say

Tom’s training embraced the latest thinking on the subject and included a plethora of practical tips rather than the standard list of pros and cons. It really allowed us to sharpen our focus. Caroline Whitehill Co-founder, Acacia Avenue

Apply for free training

If you’d like to master asynchronous online and mobile qual, for £0 (normally £495) apply now for this video-based training course.