Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
Are you a qualitative researcher wanting to work faster and smarter? Or a marketer looking for affordable access to a deep understanding of your audience? If so, you’ve come to the right blog post! I’m absolutely thrilled to unveil Liveminds latest qualitative research innovations - an AI-powered toolkit that will revolutionise the way you run your qual projects.
Qualitative research, simplified.
Liveminds mission is to make qualitative research easier and more accessible. However, as pioneers of online qualitative methods , from way back in 2007, we understand the challenges researchers have faced with this hugely powerful but previously time consuming method. Now, our new AI-powered toolkit will enable you to uncover authentic, in-depth insights way faster than ever before. In this post, we'll explain how they will rapidly accelerate your work but also enrich your insights.
Discover our new AI toolkit in 3 minutes
AI Summaries: Instantly unlocking insights
The crown jewel of our new toolkit is Summaries.
Picture the scenario: you log in on day 3 of your project to see another trove of rich and detailed responses from your participants. But you’ve got a proposal to finish by midday. And a tricky email to deal with. Whilst keeping your participants fully engaged…
Our AI Summaries:
- Effortlessly organise your participants’ responses in each conversation and task into clearly labelled themes and sub-themes, immediately showing you who’s said what and why.
- Create links for each theme, so you can see the responses that contributed to that theme, directly below.
- Highlight the most important comments which contributed to that theme, colour coded based on how relevant they are to it.
This simple to use but hugely powerful tool will save you vast amounts of time and energy needed for other, more complex tasks.
In the example below we're exploring ice-cream preferences for a chocolate brand developing a new product. The AI-powered Summaries has identified key themes like openness to local brands but disappointment with specific flavours. These themes gives an instant snapshot of the participants’ opinions, enabling the researcher to quickly uncover the key insights.
Unparalleled accuracy with instant validation
Speed means nothing if you can’t rely on what you’re seeing. Accuracy is crucial in earning trust with AI, so we’ve put validating that accuracy at the forefront. Each theme presents you with a:
- Concise title
- Clear explanation
- List of participants whose responses contributed to it
- Link to immediately read those responses
- Highlight of the relevant comments in those responses, scored and colour coded
Precise filtering for advanced analysis
The seamless integration of Summaries and our Spotlight filtering tool then enables you to effortlessly drill down into the data, through themes, sub-themes, participants segments, and your own custom tags, at any stage of your project. So analysing and moderating is now far easier than ever.
Effortless set up
You may be wondering, "But what do I need to do to get these kind of results?" Well, don’t worry, as setting up Summaries for success is an absolute breeze. All you do is state your objectives, when you set up the project, to optimise the analysis. Simply answer these two short questions:
- "What are you trying to find out in your project?”
- “What decisions will be made based on those insights?”
Then you just publish your discussion guide and engage with your participants as usual. Summaries will take care of the rest. Your responses to those two questions gives the AI wider context to every interaction in the project and optimises the themes, comment scoring and highlighting.
Our AI Summaries tool transforms the previous process of analysing participant responses, allowing you to focus on crafting compelling narratives and making the right recommendations.
Super-accurate multilingual transcription
Video is becoming ever more important in qualitative research, allowing you to capture and share the nuances and emotions of real life moments, in a way that text can't convey. But it can take a lot of time to watch and extract those key moments.
Our AI technology, powered by Whisper by Open AI, offers unparalleled accuracy and multilingual capabilities in 99 languages. It immediately transcribes videos from participants speaking different languages effortlessly and with remarkable precision.
No longer do you need to watch every minute of every video and then manually transcribe the best verbatim. Or spend maddening amounts of time making sense of and editing sub standard transcripts. Instead, it leaves you free to focus on moderation, advanced analysis and uncovering those key insights.
The example below shows how it can perfectly capture the spoken words, even when the participant is outside, in a busy park, on a mobile device, and enthusiastically treating himself to an ice cream. Through our new transcription capability, all of this experience is instantly transcribed, enabling you to quickly identify if it’s one worth watching and automatically feeding it into the Summaries tool to be evaluated.
From this...
...to this. Instantly
Incredible value AI
At Liveminds, we believe in making cutting-edge qualitative research accessible to everyone. Our AI-powered features are all included in our standard pricing, without limits or greedy additional charges. But the best news its that platform available to you from just £350 or $425 a week, ensuring that you can unlock the power of AI in your project, whatever your budget.
Qual research is changing fast. Are you?
Qualitative research is rapidly evolving, and Liveminds' AI-powered platform is at the forefront of this change. Summaries and super-accurate, global video transcription will accelerate your research in an unprecedented way, making your online qualitative research faster, easier and cheaper and allowing you to fully focus on discovering and sharing your insights.
Book a test drive for yourself
Are you curious to learn more or experience the AI-powered features for yourself? Get in touch at hello@liveminds.com, and our team will be delighted to share further information and give you access to try out these remarkable new capabilities.
