Global video qual - access authentic participants in 190 countries

Hugh Carling

Hugh Carling

Liveminds

Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.

Do you need insights from international audiences? If so, we have great news! You can now get rich video feedback from hyper-targeted participants in 190 countries – in just 48 hours.

Imagine… in-depth video responses from 15 hyper-targeted participants in any country you choose. With Liveminds Now, their responses are transcribed, translated, and automatically organised into key themes in under 48 hours, with every quote scored and filtered by relevance to your objective.

Woman recording qual video on phone in restuarant

Explore, test and understand

You can now use Liveminds Now to do the following in 34 languages, in almost any country, with fresh, authentic participants.

  • Explore ideas and opportunities
  • Test your marketing and products
  • Understand and improve your results

Access global insights for local budgets

This expanded service radically changes what's possible for international qual research. It unlocks:

  • Global insights for local budgets - huge cost reduction in project costs by up to 90%.
  • Speed and agility - shrink project timelines from weeks to days
  • Cultural clarity - no more guessing whether an insight is a cultural quirk or a universal truth
Woman recording qual video on phone in doorway

Your 48-hour global insights package

Liveminds expertly tuned AI sorts and selects your participants' most powerful quotes and clips and arranges the videos for you. Within just 48 hours you’ll receive a:

  • Summary written report with your key themes identified and explained and the quotes that best support them, translated and linked.
  • Video report of those quotes, organised by key themes with English subtitles
  • Access to the project source data, tagged and filtered for easy navigation and analysis.

If you’d like human oversight, you have the choice. You can either edit and enhance the AI's quote selections with a simple highlighter, or engage a Liveminds research directors to optimise the output for you.

This rapid access to high-definition insights enables you to quickly make smarter decisions with global impact.

Liveminds Now international demo

What the Spanish really think about tourists

With the holiday season upon us, tensions in Spain are rising. Last year a record 94 million visitors arrived in the country, a 10% rise on the year before. This resulted in demonstrations in many cities and new laws introduced to reduce the real world impact on locals. The Spanish government recently cancelled over 60,000 Airbnb bookings. Yet 15% of the Spanish economy, which is significantly outgrowing its European peers, is generated by tourism.

How the project worked

We asked 15 Spanish participants from across the country for their view on three big questions.

In less than 24 hours we had a freshly-cut video report covering 5 key themes, with the most powerful quotes supporting each one, automatically selected and clipped by the Liveminds AI. The participants came from a huge range of locations and environments, from Madrid to the Canary Islands, to tiny towns in the centre of the country.

Woman recording qual video on phone

Better participants, better insights

Lots of 'rapid qual' platforms offer international access to participants. But in truth, their reach is limited to whatever 'built for quant' panel they’re sourcing participants from. This limits you by the numbers of people who:

  • Were recruited to the panel
  • Have stayed active (a very different number)
  • Are interested in and capable of doing qual (not many...)
  • Live in countries they have built and maintained their panels in

And of course, the well documented and growing issues with data quality and fraud.

Fresh, social participants

Liveminds MRS award-winning Behavioural Recruitment service, ‘revolutionised respondent recruitment’. We did this by using social networks to find fresh, authentic participants for every project, from 3 billion social network users all around the world. Over the last decade we’ve recruited over 100,000 participants in more than 80 countries around the world, from Canada to Cambodia.

What difference does it make?

Since 2010, a lot of qual projects have been run on our platforms. So we did a study of 40 million words, comparing the engagement of participants we recruited via this method vs participants recruited by other users of our qual platform. These agencies typically used traditional, rigorous and expensive, qual-specific methods. Yet we found that our participants gave 47% longer, richer responses.

Quant panelists are notoriously dire when compared to traditional qual recruits. So the difference in data quality when compared to our social participants is truly vast.

We’re proud to introduce this industry leading global reach and quality to our rapid video qual service, Liveminds Now - delivering high-definition insights to you, from your preferred audience, wherever they may be.

’It is truly amazing how much content we obtained in such a short period of time and then using AI to help draw out the themes and produce this output’ Jack Murray Consulting

One fee, 190 countries

Liveminds Now’s high-speed global access to hyper-targeted participants is unmatched. But whether you want high-definition insights from the UK or Uganda or Japan, the price is the same. Instant translation is built into the same price, enabling you to rapidly and affordably scale your insights all around the world.

International video qual at this scale and speed has never been this accessible. Projects start at just £1499 per market.

Request a demo

Want to find out more about global video qual? Simply fill in the form below and let’s set up a call.


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