REPORT: Researchers want better participants

Research on Recruitment 2018 showed that participant quality is the main challenge facing the research industry today. Read the full report...

Are you talking to representative consumers?

Research on Recruitment revealed that more than half of researchers believe too many market research participants lie to get recruited...

Struggling to recruit the right research participants?

Are the right people in your research sample? Repeatedly seeing the same participants? Are they representative consumers or giving condi...

What makes the perfect research participant?

Qual Research Tips | Find the best possible participants for your research projects by asking these five questions when designing participant recr...

Does Facebook know you better than your best friend?

How can researchers and marketers access Facebook's wealth of behavioural data to gain deeper insights and a better understanding of consu...