If you’re considering online qual research, whether you’re trying it for the first time or shifting temporarily from face-to-face, this e-book explains the key benefits that online qual - in particular asynchronous - will bring to your research and our best practices to help you get the most from it.
The full impact of the coronavirus remains to be seen - but it’s clear that the outbreak has already caused dramatic shifts in behaviour and the global economy.
The Market Research Society has recommended that agencies and independent researchers suspend all face-to-face research until further notice, to limit social contact. Echoing this, ESOMAR released a statement outlining the impact of social distancing protocols and its recommendations for conducting research during the coronavirus crisis.
Agencies are adapting by switching to online research and many researchers are now exploring the method out of necessity. It’s the obvious choice to protect public health and, in many cases, to enable scheduled research projects to be completed.
In these strange days of social distancing, the online world has become the market researcher’s proverbial oyster. In China alone, time spent online shot up 20% as people confined themselves to their homes. This shift in time spent online, coupled with advances in web technology means that the value of online research is more evident by the day.
In this e-book Tom Woodnutt, founder of Feeling Mutual and qualitative researcher with over 18 years in the industry, shares:
The benefits of asynchronous online qual
- Advantages of online over face-to-face qual
- Why online qual is more effective when asynchronous
- How online helps you research more markets
How to get global asynchronous online qual right
- How to get more profit from online qual
- Tips for running successful global projects
- How to get participant recruitment right
With remote working now the new norm, I hope you find this e-book helpful.
Download ‘A researcher’s guide to online qual’ to see how you can get valuable insight from engaged participants from the comfort of your own home.