Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
Over 60% of qualitative research is now conducted online, according to Esomar’s 2023 ‘Global Market Research’ report.
However, much of this is done via video focus groups and interviews. These may be faster and cheaper than doing them in person but are also widely accepted not ro be as good. Our goal is to help you get the best insights from the uniquely powerful and complementary asynchronous online methods like diaries, communities, pre-tasks and ethnographies.
This ebook explains the key benefits these methods will give you and reveals best practices from over 15 years experience in the field. Tom Woodnutt of Feeling Mutual, the multi-award winning researcher and one of the leading practitioners of online and mobile qual, shares:
The benefits of asynchronous online qual
- Advantages of online over face-to-face qual
- Why online qual is more effective when asynchronous
- How online helps you research more markets
How to get global asynchronous online qual right
- How to get more profit from online qual
- Tips for running successful global projects
- How to get participant recruitment right
I hope this ebook will be as helpful to you as it has already been to hundreds of qualitative researchers around the world.
Download ‘A researcher’s guide to online qual’ to to ensure you get the best insights from these uniquely powerful methods.
