If you’re considering online qual research this e-book explains the key benefits that the approach - in particular asynchronous - will bring to your research and our best practices to help you get the most from it.
The long term impact of the coronavirus remains to be seen - but it’s clear that the pandemic has already caused dramatic shifts in consumer behaviour and the global economy. It has also created a sea change in qualitative research methods.
Agencies have adapted to restrictions by switching to online research with many researchers using the method out of necessity. It’s been the obvious choice to protect public health. However, the increase in consumer time spent online duing the pandemic coupled with advances in web technology means that the true value of online research has become more and more evident.
In this e-book Tom Woodnutt, founder of Feeling Mutual and qualitative researcher with over 18 years in the industry, shares:
The benefits of asynchronous online qual
- Advantages of online over face-to-face qual
- Why online qual is more effective when asynchronous
- How online helps you research more markets
How to get global asynchronous online qual right
- How to get more profit from online qual
- Tips for running successful global projects
- How to get participant recruitment right
With remote working now the new norm for many, I hope you find this e-book helpful.
Download ‘A researcher’s guide to online qual’ to see how you can get valuable insight from engaged participants from the comfort of your own home.