Online focus groups

[e-book] A researcher’s guide to online qual

Considering online qualitative research? Download this e-book by Tom Woodnutt, founder of Feeling Mutual, to ensure you get the best insights from...

5 reasons asynchronous online qual is better than live online focus groups

Get more from online and mobile qualitative research (without leaving home)....

13 Reasons why online qual should not be done live

We are big believers that every qualitative research method has its pros and cons. Researchers need to use the right ones at the right times...