Over half of the world’s population has internet access (that’s roughly 3.6 billion people online). As the world becomes more connected, there’s a growing need to understand consumers in faraway places. With significant restrictions on travel and in-person meetings all around the world, nearly all of this research is now being done online.
Online platforms have made running multi-market qualitative research easier, faster and cheaper. However recruiting participants for global research has typically remained complex, slow and expensive. It’s meant reaching out to multiple agencies, some of which you barely know, who operate in different time zones, with wildly different response times, varying linguistic skills, inconsistent costing methods, head-scratching price points, etc. etc.
Or trying to get panelists to do qual research - which hardly ever works well. Our clients tell us that traditional panel recruitment, while in theory cheap and fast, requires huge amounts of work at their end to find good participants. Often panel participants don’t show up, do show up but aren’t who they say they are, or show up and give you the bare minimum because they’re used to quick-fire surveys. Then there’s all the usual concerns about repeat respondents - one study discovered that a third of survey completes came from fewer than 1% of members in the US’ ten largest panels, while another found that the average British respondent belonged to four panels.
If this sounds familiar, Behavioural Recruitment could be the global online qual recruitment solution you need. With Behavioural Recruitment, you get the quality of traditional recruiters with the convenience of a panel.
KEY BENEFITS OF BEHAVIOURAL RECRUITMENT:
- Easier and cheaper to manage - one point of contact to directly recruit and manage your participants in every market
- Highly engaged participants - who give 47% more data
- Greater reach - access to 3 billion people in 190 countries
If you’re considering international online qual, download Multi-market qual recruitment made easy to see how you can benefit from scale, cost and speed efficiencies and get better participants for your global research projects.