Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
Expectations on qualitative researchers are growing fast. But so are the opportunities for us to access and activate qualitative insights at speed. Today, we’re excited to share how Liveminds has returned to set new benchmarks in the industry with Liveminds Now, a groundbreaking 48‑hour video qual service that delivers high-definition insights from social participants worldwide.
What is Liveminds Now?
Liveminds Now is a major leap forward in qualitative research. No longer do researchers wanting quick qualitative insights have to make big trade-offs in relevance, data quality and depth.
By fusing Liveminds’ MRS award-winning Behavioural Recruitment service with it's effortless mobile video platform, and supercharging the process with powerful AI, Liveminds Now offers:
- Rapid Delivery: Start gathering in-depth, international responses in minutes. Receive your video and written summary in less than 48 hours, with full access to the source data to edit and enhance the output.
- High-Definition Insights: Capture compelling talking-head videos that are instantly transcribed and themed, curated and clipped.
- Global Reach: Access to 3 billion fresh, authentic participants—with availability expanding soon to 190 countries.
This unique combination offers remarkable insights, at a fraction of the time and cost typically associated with traditional qualitative projects.
Why this matters to marketing research
In a world where time and authenticity are vital, Liveminds Now gives you a crucial competitive edge. For any brand needing to know its consumers real thoughts and feelings, this service offers them:
- Enhanced Agility: Quickly pivot strategies based on near real-time insights.
- Deeper Authenticity: In an industry increasingly fraught with fakes, access genuine consumer opinions that drive better decisions.
- Greater Impact: Videos of real people voicing their views, helps turn insights into action.
Watch a report - 48 hours after the Super Bowl
A tradition of innovation
Liveminds has been at the forefront of qualitative research since pioneering mobile qual back in 2007—before the iPhone was a thing. Their creation of Behavioural Recruitment raised the bar in participant quality and empowered global giants such as Google, Procter & Gamble, and the BBC with fresh, authentic consumer insights. With Liveminds Now, the company is set to transform the landscape of rapid qualitative research.
Liveminds Now is a huge leap forward for qualitative research, giving you high-definition insights from around the world, at a fraction of the time and cost of traditional projects.Hugh Carling, CEO at Liveminds
Get Started with Liveminds Now
Ready to open up new opportunities with your qualitative research? Liveminds Now is available now from just £999 and offers an unprecedented opportunity to access rapid, authentic insights. Discover more about the service by visiting liveminds.com/48-hour-qual.
Join us in building a new era of democratised qualitative research—where many more companies can make better decisions and give customers what they really want.
