Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
I’m excited to share that I recently had the pleasure of being the first guest on a brand-new podcast hosted by our trusted partners QualRecruit. The podcast explores all aspects of market research, diving into the practical and the big-picture elements of the industry, with a focus on qualitative research. It will be a nice opportunity for listeners to hear the thoughts and experiences of lots of industry veterans —and I was honoured to help kick things off!
In this episode, we discussed several themes dear to my heart, include democratizing access to qualitative research through AI technology and mobile video platforms, bringing powerful insights to both big brands and the other 70% of the global economy that previously found such insights inaccessible. We explored the evolution of online research, the impact of social media, and how AI is shaping the future of the industry by making research more affordable and accessible for small and medium-sized businesses.
I thoroughly enjoyed the conversation with QualRecruit's co-founder Sebastian Murdoch-Gibson, and I'm sure listeners will find some valuable takeaways in there. So whether you're a seasoned researcher or someone new to the field, hopefully there’s something useful here for you.
Please do tune in to the episode and explore the other great conversations to come on the Insightful Connections podcast. You can find my episode and more here on the QualRecruit website. I hope you enjoy listening!
