Why targeted advertising is effective for marketing and participant recruitment, from a psychologist’s point of view....
Studies find that participants often may not be who they say they are. Consumer psychologist Patrick Fagan explains how digital behaviour is often more reli...
Big data from social networks, and beyond, can allow you to hyper-target your required audience and see improved performance metrics from your messaging...
Consumer psychologist Patrick Fagan shows why 'fresh participants' are better for market research quality than repeat respondents and professional p...
…and what does it mean for brands? Liveminds, LivingLens and Feeling Mutual gathered 60 mins of video from 15 people in 48 hours to find out...
Qual Research Tips | A project is only as good as its participants - you need to get recruitment right - follow these steps to get the best people...
