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How US researchers use Behavioral Recruitment

Hugh Carling

Hugh Carling


Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.

US researchers want higher quality participants. Behavioral Recruitment gives you fresh participants matched on social networks, worldwide. It’s a radically different method, powered by big data on people’s real behavior. Why depend on limited databases using self-reported data when you can access the largest, most data-rich network of people ever created?

Presentation downloads

I've recently presented at several key market research events in the US. Click the buttons below to download the full presentation documents or carry on reading to find out how Behavioral Recruitment works.

The Quirk's Event in Chicago ‘How to use social media data to match fresh participants from 2 billion people’

The Quirk's Event

MRMW NA in Cincinnati 'Using Behavioral Recruitment to hyper-target audiences and increase participant quality'


IIeX NA in Austin 'How Google used Behavioral Recruitment to understand modern banking customers'


How Behavioral Recruitment works

Modern marketing teams all use social networks to reach target segments - it’s time for the research industry to take advantage of the same opportunity.

Behavioral Recruitment Process

Our Behavioral Recruitment platform connects to social networks enabling us to target, screen and qualify the best participants for each individual project in 190 countries. We use a thorough 3-step process:

  1. Adverts are placed in the social news feed of hyper-targeted audiences based on their demonstrated behaviors, interests and demographics.
  2. They are invited to take a full online screener
  3. We do a final qualification test to ensure we select the best participants

Genuine Fit

These are people who genuinely match your research criteria, who’ve been found based on real behavioral data. Even if we aren’t completely comfortable with it, we now realize that social networks know a great deal about us. Stanford University research shows they actually know more about us than our best friends and family.

Global Reach

We search 2 billion profiles worldwide giving you access to over 100X more people than even the biggest quantitative panels, simply giving you a far better chance of finding the right people for each of your projects.

Fresh Participants

The people we find are typically fresh to research, meaning you’re getting the views of truly representative participants not conditioned repeat respondents. Our participants are more engaged and enthusiastic about discussing subjects they’re genuinely interested in - giving 47% more data than traditional recruits.

Multi-market recruits with one trusted partner

Until now, recruiting participants for global research projects has meant partnering with multiple agencies making your projects unnecessarily expensive, complicated and time consuming. Liveminds gives you a single, local point of contact who directly manages your whole recruit and can provide multi-market quotes within 24 hours.

During the last four years we’ve used Behavioral Recruitment to find tens of thousands of fresh, genuine participants in over 70 countries for every kind of research project from face-to-face groups to online surveys.

New Chicago home in September

We’re opening the doors to our new office in Chicago this summer which, combined with our offices in London and Manila, gives you 24/7 account and recruitment support  worldwide.

Our US Road trip

To find out more about how Behavioral Recruitment can work for you download my presentations:

If you'd like to discuss a project get in touch now.

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