Recent GRIT reports reveal that access to quality and representative sample is the ‘single biggest challenge’ facing researchers, with a decline in quality and falling participation rates. ‘39% of researchers surveyed expect sample quality to worsen over the next three years’ and ‘fewer than a third of sample providers expect panel quality to get better’! Trust in participant quality within the research industry is at an all-time low.
Even if we aren’t completely comfortable with it, we now realise that social networks know a great deal about us. Research shows they actually know more about us than our best friends and family. Brands routinely use these networks to reach their audience - how can the research industry do the same to find representative participants?
Behavioural Recruitment connects to the unparalleled behavioural data on social networks, such as Facebook, to hyper-target people based on what they’ve actually done rather than what they say they’ve done. This helps researchers find authentic, representative participants who are typically fresh to research.
We recently presented a free GreenBook webinar ’How to Use Social Network Data to Find Truly Representative Participants’. In this webinar, we shared what we’ve learned from using the Behavioural Recruitment approach to recruit thousands of participants, in 70 countries, for qual, quant, online and face-to-face projects.
We also discussed:
- How habitual responding, implicit memory and motivations influence repeat respondents.
- Why hyper-targeting based on genuine behaviour, interests & demographics is so effective for participant recruitment.
- How Behavioural Recruitment works and practical case studies with Google, Kantar TNS and CrowdLab.
If you’re interested in finding out how behavioural data from social networks can be used to tackle the systemic problems with traditional recruitment methods, watch the webinar recording here.