Mastering online qual

Tips, examples and inspiration for your qualitative research

[e-book] A researcher’s guide to online qual

Considering online qualitative research? Download this e-book by Tom Woodnutt, founder of Feeling Mutual, to ensure you get the best insights from...

I was the first guest on the brand-new market research podcast from our partners QualRecruit. Find out what we talked about and how to access t...

Qualitative research platforms can be expensive. WhatsApp is a free, widely used app that can gather qualitative data. We look into the p...

How will AI's democratisation of qualitative resarch affect independent researchers?...

Why AI tools are better placed to add value to diaries, forums and communities than real time methods like depth interviews or groups....

Any qual researcher that has had a play with Chat GPT will know how you can ask it to act like a qualitative researcher and create do...