Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
Tom Woodnutt and I recently presented a paper at MRMW EU revealing Research on Recruitment 2018 findings and how we use Facebook's hyper-targeted advertising to find representative consumers based on what they do, not just what they say.
The paper explains the Behavioural Recruitment process, outlines the benefits and showcases both quant and qual case studies using this powerful technology. In case you missed it, check out this summary and download the full paper.
The Research on Recruitment 2018 findings echoed the GRIT report 2016 Q3-Q4 with ‘Quality of participants’ seen as the number one challenge facing the qualitative research industry today.
Reassuringly, the study revealed,
- 97% of researchers agree that high-quality recruitment is vital to good quality research
- 95% agree that the number one objective of effective recruitment is to find participants that accurately fit the recruitment specifications
However, 54% had been given too many repeat participants and 52% had experienced bad fit between the sample and recruitment criteria. Researchers recounted many shocking examples of bad recruitment such as the bald man in a shampoo group and the woman with a cushion under her jumper pretending to be pregnant.
Our research showed that, to researchers, ‘effective recruitment’ means that the participants:
- accurately fit their specifications
- are more reliable and motivated
- are less likely to be repeat respondents
Download the full paper to understand more about the Behavioural Recruitment process and read qual and quant case studies using this powerful technology.
Watch the video as recorded at MRMW EU.
