I’ll be addressing the issue of low trust in sample quality and revealing ‘The Secret to High-Quality Participants’ at the MRS Speaker Evening on 21 June 2018 from 18:00-20:00, in London.
This event has now taken place - download the presentation.
What you’ll learn:
- The main challenges faced by researchers when recruiting participants
- How Behavioural Recruitment finds fresh, genuinely representative participants
- The full scope of Facebook’s advertising targeting
- Fast turnaround recruitment & subscriptions
- Practical case studies with easyJet, 4Music, BBC News and Sony
Is your research based on lies? Trust in sample quality is low within the research industry. Many researchers worry that too few people are taking part in too much research, raising questions about the validity of participants’ responses in both quantitative and qualitative studies.
Behavioural Recruitment addresses this issue by using Facebook’s unparalleled data on what people have actually done – rather than what they say they’ve done – to help researchers find authentic, representative participants who are fresh to research.
I’ll provide a detailed explanation of how the method works – combining the targeting functionality of Facebook advertising with screening – and share what I’ve learned from using this approach to recruit thousands of fresh participants in over 65 countries, for qual, quant, online and face-to-face projects.
If you’re concerned about finding high quality participants to take part in your research studies, then this Speaker Evening is for you - Book your place via the MRS website.