Madrid 1200

ESOMAR FUSION: Discover how to get better participants

Hugh Carling

Hugh Carling


Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.

Patrick Fagan, Consumer Psychologist at brainchimp, and I are presenting ‘Using the real behaviour behind big data to improve participant quality’ at ESOMAR FUSION in Madrid on Wednesday 13th November 2019 at 4:15 pm.

In the presentation, we’ll look at how psychology joins technology to show how big data is used to get closer to people’s real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we’ll show how it can be used to find the best participants for research.

We’ll cover:

  • The recruitment challenges researchers face today and the problem with using professional participants & repeat respondents.
  • What big data can tell us about behaviour and the huge benefits of using it to find fresh people for research.
  • How Behavioural Recruitment works step-by-step.

If you’re concerned about how to tackle the challenges of participant quality and professional participants, come and talk to us at the conference.

Hope to see you there!


ESOMAR FUSION promises to be an innovative and thought-provoking few days; a deep dive into the struggles and success stories of qualitative research and data science. I’m looking forward to sharing our experiences, learning from others and meeting like-minded people.

If you’re attending and would like to meet up, or if you'd like to discuss a project, please do get in touch.

If you missed our presentation, you can still watch it on ESOMAR TV.

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