Consumer insight

[e-book] Consumer psychology & research participants

Are you really talking to the right people? Download this e-book by consumer psychologist Patrick Fagan to discover how big data can help...

Review: Market Research in a Week

The second edition of Judy Bartkowiak’s Market Research in a Week is a no-nonsense guide to the world of market research....

3 Great ways to use social media for qualitative research

Social media networks are the perfect environments to test reactions, recruit research participants and engage consumers in online ma...