Even though the days are getting shorter, it doesn’t mean that you should be left in the dark. So we’re giving away a new e-book that sheds light on consumer psychology & research participants.
In this e-book, consumer psychologist Patrick Fagan reveals:
- Why 'fresh participants' are better for market research quality than repeat respondents and professional participants.
- Why targeted advertising is so effective for marketing and participant recruitment.
- How digital behaviour is often more reliable than self-reported data and can lead to better insights.
- How big data from social networks, and beyond, can allow you to hyper-target your required audience.
The way we spend our time online means our digital footprint contains a wealth of information about us, including demographics, interests and behaviours. The online world has become the market researcher’s proverbial oyster. Over the last decade, online tools have made running research easier, faster and cheaper, but progress in recruiting high-quality participants stalled at the database model of 20 years ago. If we compare this to the rapid rise of digital marketing methods, the solution to this problem is clear. We should to stop relying on databases of repeat respondents and use big data to ensure we’re talking to truly representative people, in every project.
About the author
Patrick Fagan is a consumer psychologist with ten years' experience helping brands 'turn mind into money' - that is, practically applying psychological science. He lectures at Goldsmiths, University of London and University of Arts London (UAL), has published a book called #Hooked on psychological communications and can be found at brainchimp.
Get the e-book
Download ‘Consumer Psychology & Research Participants’ to see how big data is used to get closer to people’s real behaviour and how it can be used to find truly representative research participants.