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Research methodologies

4 Tips for crafting colourful online qual reports
Online Qual

4 Tips for crafting colourful online qual reports

Qual Research Tips | Give your research participants a platform to be creative and you’ll be able to create compelling visuals for your debri...

How Behavioural Recruitment will refresh the research industry
Recruitment

How Behavioural Recruitment will refresh the research industry

Behavioural Recruitment | Research results aren't right if participant recruitment is wrong - The industry needs authentic, fres...

5 Ways to conduct better auto-ethnography research
Online Qual

5 Ways to conduct better auto-ethnography research

Qual Research Tips | Asking research participants to record their behaviour in a natural context helps researchers uncover compelling insigh...

Review: Market Research in a Week
Inspiration

Review: Market Research in a Week

The second edition of Judy Bartkowiak’s Market Research in a Week is a no-nonsense guide to the world of market research....

3 Key challenges of online qual in emerging markets
Inspiration

3 Key challenges of online qual in emerging markets

Global Qual Research | How to counter the challenges of carrying out online qual research in emerging markets, particularly in Africa…...

How to avoid embarrassing mistakes in global research
Inspiration

How to avoid embarrassing mistakes in global research

Global Qual Research | Find out more about the importance of cultural understanding when carrying out international market research proje...

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