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Online market research

10 Ways to get online qual recruitment right
Online Qual

10 Ways to get online qual recruitment right

Qual Research Tips | A project is only as good as its participants - you need to get recruitment right - follow these steps to get the best people...

What makes the perfect research participant?
Recruitment

What makes the perfect research participant?

Qual Research Tips | Find the best possible participants for your research projects by asking these five questions when designing participant recr...

Flash research is fresher than ongoing online communities
Online Qual

Flash research is fresher than ongoing online communities

Qual Research Tips | MROCs come at a high cost methodologically, financially and logistically. Find out how flash research gets fresh...

The Pink Cape: How do boys feel about female superheroes?
Inspiration

The Pink Cape: How do boys feel about female superheroes?

Expert Series | Can boys invest in films and TV programmes with female superheroes? The results we uncovered were as surprising as th...

3 Key challenges of online qual in emerging markets
Inspiration

3 Key challenges of online qual in emerging markets

Global Qual Research | How to counter the challenges of carrying out online qual research in emerging markets, particularly in Africa…...

Great ways to enhance market research & UX testing with video – Pt 2
Inspiration

Great ways to enhance market research & UX testing with video – Pt 2

Global Qual Research | Videos provide great benefits to qualitative and UX market research - UX Testing & Online / Mob...

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