In June, much of the global Insight Industry arrived in Atlanta, GA for IIeX North America. Our Behavioural Recruitment approach was voted into the final of The Insight Innovation Competition and I gave a presentation showing why we think it’s the most important new breakthrough in the industry and deserves to win the top prize!
The quality of research participants is high on the IIeX agenda with a recent industry GRIT report showing that clients and suppliers consider 'being able to trust the results' and 'sample/panel quality' as the most important factors in research study design.
Come and see the competition final to discover how Behavioural Recruitment, powered by Facebook, finds the best possible people, based on real behaviour, for online or face-to-face research worldwide.
- Find fresh participants, not repeat respondents
- Get a global reach 100X greater than the biggest research panels
- Match detailed demographic criteria
- Match real consumer behaviours
- Enjoy enthusiastic, engaged participants
The IIeX NA programme promises to be an innovative, disruptive and thought-provoking few days - if you’re attending and would like to meet up, please do get in touch.