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Repeat respondents

Should we use repeat respondents?
Recruitment

Should we use repeat respondents?

The stakes are high for the research industry - here are three reasons that repeat respondents don't answer research questions in a generalisable way...

The problem with professional participants
Inspiration

The problem with professional participants

Consumer psychologist Patrick Fagan shows why 'fresh participants' are better for market research quality than repeat respondents and professional p...

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