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Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
Recruitment for your online + mobile projects is even more important than it is for online projects. Whilst the mobile app itself is really easy to use, the reality is that there are:
- Lots of different phones
- Lots of different operating systems
- Challenges in going mobile e.g changing signal strength
This does increase the important of finding people with the right kit and the right know-how to respond using the app.
However, with Liveminds there is no need to ensure everyone has a smartphone to participate in a project. This gives you the freedom to focus on recruiting exactly the sample you need, rather than worrying about people’s technical know-how.
If a potentially great participant doesn’t have smartphone, there’s no need to leave them out of your project, they can simply reply to those same activities on the website instead.
This means you get the best possible participants, able to express themselves in the way they feel most comfortable with.
Experience using smartphones
Owning a smartphone does not mean that you necessarily know how to use it. If you want video responses, then it is advisable to insist that they have uploaded videos to another social platform like Facebook or YouTube before. This means they are aware of technical considerations which are beyond our control, such as the time it can take to do this and the impact of things like changing signal strength.
Smartphone bills
It’s also important to get their confirmation that they are either happy to upload content under the terms of their contract, or can do it regularly and easily via Wi-Fi.
There are a million and one types of mobile contracts in the world, so if they choose to do it when not connected to Wi-Fi, they need to know they are responsible for any charges that could incur. This is very clear in the app itself, but is well worth stating in the screener too.
If your participants might be travelling overseas during the course of your project then this becomes very important.
Recruiter’s experience
Ask your recruitment agency if they have experience of working on mobile projects. If they haven’t, it’s worth really double-checking that they are following the our guidelines closely. We’ve seen situations where agencies have misrepresented their understanding of the subject and it’s impacted on the success of the projects. If you need any advice with briefing your recruiter for your next mobile project do get in touch.
