1. It adds power to your presentation
As strong as your ideas may be, lengthy documents with words and charts make it hard to engage your audience. However, well produced and cleverly used video with a simple premise and engaging visuals, can capture the attention of your audience immediately. Using video in your research presentations is especially helpful if you are exploring a complex topic – an insight from the right consumer at the right time, can be a quick and valuable shorthand way to help the client understand your findings.
Video is movement, so will automatically grab attention more than anything else on the screen. Used sparingly, this can be an incredibly powerful way to back up what you and your slides say.
2. Videos show real emotion
Video commentary and opinions given straight from the mouths of consumers can have massive impact. If you want to get your message across and have it stick, video has the advantage of being able to communicate social and emotional information, not just facts. With any report, relying on text can be tricky as there is so many ways people can interpret what they read. Video content can take the guesswork out of it. People can more quickly ‘get it’ when they see and hear someone explain their point of view.
3. It’s easy to share and showcase.
Videos are easily and increasingly shareable, and people are far more likely to share and watch videos than read text blocks or scroll through pages of graphics. With a bit of imagination, video can even combine all those powerful elements together. Furthermore a research video won’t be confined to the debrief. Free video hosting site like YouTube and Vimeo have tools that will allow clients to upload your video story and easily, and privately share them with other selected stakeholders. The technology for capturing and sharing video is getting ever easier and platforms like Liveminds, which enable participants to capture key moments in their lives, but allow you to pick and choose the most valuable content, are becoming the most effective way to bring your research to life. And if the client likes what they see, they can share your video with whoever they want, in just a few clicks of a mouse.