Liveminds recently worked with a progressive insight agency and a global media and entertainment brand to inform the development of survival and adventure programming across multiple markets. The challenge was to run the research simultaneously and seamlessly across different markets and provide rich enough insights for the client and research team to confidently make strategic decisions.
Liveminds was used to create a three-week project which ran simultaneously in the UK, Australia, Brazil and Poland, with 24 participants taking part.
Liveminds is well equipped for multi-market studies, with the platform supporting 33 languages, so the project was presented in the native language of each market.
The Liveminds ‘Go Live’ project set-up service was used to ensure the smooth running of the project from start to finish. The service is particularly helpful for clients who are exceptionally busy or new to online research methods. The service includes setting up the research team and client users, adding participants, managing activation and login, and advising on and posting questions.
The Liveminds platform was custom branded for the agency, this helped participants feel more comfortable with the platform as the branding was consistent across all communications. The client remained anonymous to help prevent any possible bias in participants answers.
All questions were open discussions and unbiased, so participants could see each other’s responses once they had responded themselves. This encouraged them to read and comment on each other’s thoughts and ideas, allowing a deeper level of insight.
A mixture of web and mobile app questions were used to utilise the benefits of both formats. Mobile app questions allowed participants to capture ‘in the moment’ feedback rather than recalling experiences after the event. To counter any issues with unreliable or slow internet connection the app allows participants to capture photos and videos offline and sync them to the platform at a later time.
The mobile app allowed participants to literally invite researchers into their homes and share their experiences with them which provided rich outputs for the end client. Web questions were used when the researcher wanted people to spend more time reflecting on their experiences and providing longer, more considered written responses on larger devices.
The insight agency was delighted with the wealth of information this project produced and was able to make valuable strategic suggestions to the client. Participants across all four markets were fully engaged with the project, interacting and communicating with each other to build on ideas and take insights to the next level. The user friendly nature of the Liveminds platform as well as the different question formats available to researchers were both key to the success of the project.