Finding teenagers who frequently use messaging platform

The Challenge

To find female, smartphone owners, who are:

Daily users of brand messaging platform
Active users of at least one competitor messaging platform
Aged between 13-17, and several other mixes
Happy to complete a 1 hour telephone IDI

The Markets

The USA

I was impressed with the quick turn around and quality of the participants. The insights we uncovered were integral to us moving forward with our product strategy. Alexandra Tyler
Creative Strategist, Digital Agency

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