Finding teenagers who frequently use messaging platform

The Challenge

To find female, smartphone owners, who are:

  • Daily users of brand messaging platform

  • Active users of at least one competitor messaging platform

  • Aged between 13-17, and several other mixes

  • Happy to complete a 1 hour telephone IDI

The Markets

  • The USA
Alexandra Tyler
I was impressed with the quick turn around and quality of the participants. The insights we uncovered were integral to us moving forward with our product strategy. Alexandra Tyler
Creative Strategist, Digital Agency

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