Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
If you were asked what you needed to improve your work, would you say ‘more time’ or ‘more money’? Many of you will have been forced to compromise your ideal project to fit a limited budget or meet a tight deadline. The right global support helps you make the most of your research budget − saving you time and money − whilst unlocking actionable insights.
Remove direct costs from global research
You can immediately cut many of the direct costs required for face-to-face research by carrying out global qual projects online. You don’t need a viewing facility, simultaneous translators, refreshments, flight tickets, hotels or taxis. You’ll still need to pay for participant recruitment, incentives and moderators who speak the relevant language – but you’ll save a lot of money by replacing the direct costs of face-to-face with an online research platform licence.
Partner with global research experts
Until now, undertaking global research projects meant partnering with multiple agencies, all charging for recruitment, project management, offices etc. making it too expensive to cover the markets you really need. Choosing a trusted partner to manage global projects means you’re free to focus on your research without having to organise all the admin. There are no chains of suppliers, no complicated admin procedures, and no junior staff − saving you stress, time and money.
Gather actionable insights faster
Flash research is a new approach, more agile than MROCs, which gets insight that is fast (within days rather than weeks) and light (shorter surveys and online qual discussions). Flash research is fresher and so potentially more valid, because participants who’ve never done research are quickly found for each project. Behavioural Recruitment, powered by Facebook, finds people fresh to research, based on their actual behaviour anywhere in the world.
Work directly with senior researchers globally
Accessing local expertise through a global moderator network allows you to find experienced online moderators who know the culture and the sector in the markets you need. Our moderators are all director-level, have extensive online experience and have been assessed by independent experts.
By selecting a responsive and flexible global research partner you can benefit from scale, cost and speed efficiencies and avoid compromising on your research projects.
