Online Qual Training 1200

How to run better online research projects

Hugh Carling

Hugh Carling


Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.

Masterminds is a practical one-day course, developed by independent expert Tom Woodnutt, to increase your confidence, knowledge and value. The training is platform neutral so, although sponsored by Liveminds, all that you learn will be applicable on any technology platform.

  • Increase profits - accurately cost and efficiently run online projects.

  • Win more business - inspire your clients with new possibilities.

  • Keep innovating - empower yourself to use new methods.

Who is it for?

Qualitative researchers of all levels of seniority and experience. The session caters for people with no experience as well as those who have done some online qual but want to do it more efficiently and more creatively.

What you'll learn

You and your team will learn how to design, sell and run better online projects and win more business:

  • Inspiration – exercises that reveal emotion.

  • Colour – designs for vivid mobile videos.  

  • Profit – heuristics for accurate costings.

  • Packaging – ways to productise your approach.

  • Coordination – best practice for global and mobile projects.

  • Time management – tips to increase efficiency and effectiveness.

Who runs the course?

Tom Woodnutt, founder of Feeling Mutual. Tom has over 15 years’ experience as a qualitative researcher and innovation strategist. He is a regular industry speaker and writer and was an AQR digital skills course leader.

When and where is it run?

The next session will be held in Liveminds’ Head Office in the City of London, UK. Date TBC.

Find out more about the next Masterminds training session by completing the form below or emailing

Tom’s training embraced the latest thinking on the subject and included a plethora of practical tips rather than the standard list of pros and cons. It really allowed us to sharpen our focus. Caroline Hayter, Founder, Acacia Avenue