The Challenge
To find 10 smartphone users in 48 hours in each market who are:
- Parents of children aged 5-14 years
- Interested in a particular leading toy brand
- Willing to record five 1 minute videos within this timeframe
The Markets
- The UK & USA
Sourcing real people based on real behaviour has given our ‘real life’ angle a major boost. The speed we can execute studies adds to the sense of real time research and the quality of output has been second to none: great quality videos from thoughtful and relevant people.Richard Owen
Founder & CEO, CrowdLab
