Games 2801332 1920

Crowdlab

Video vox pops for leading toy brand

The Challenge

To find 10 smartphone users in 48 hours in each market who are:

  • Parents of children aged 5-14 years
  • Interested in a particular leading toy brand
  • Willing to record five 1 minute videos within this timeframe

The Markets

  • The UK & USA
Richard Owen
Sourcing real people based on real behaviour has given our ‘real life’ angle a major boost. The speed we can execute studies adds to the sense of real time research and the quality of output has been second to none: great quality videos from thoughtful and relevant people. Richard Owen
Founder & CEO, CrowdLab

Download 'How Behavioural Recruitment works step-by-step'

Behavioural Recruitment is a radically different method, powered by big data on people’s real behaviour. See how we search 2 billion profiles worldwide to recruit truly representative participants.

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