Why all research recruitment will be done this way

Do you feel let down by your research recruitment? Since we launched our qualitative platform clients have told us again and again that they’re frustrated with existing recruitment methods. And we’ve seen again and again what a huge impact bad recruitment can have on projects.

What researchers tell us

We’ve heard how online panels, although cheap and fast, are polluted with poor, unreliable or fake participants that either don’t show up, make it up as they go along, or give the bare minimum to get their reward.

We’ve heard that traditional recruitment can seem to work well but the suspicion remains – are your participants just telling you what you want to hear? Many researchers seem to have a story where their trust has been shattered and they’ve been left exposed by dishonest or poorly screened participants.

We’ve heard how this approach doesn’t work internationally – relying as it does on expensive overseas agencies and complex networks with slow and unreliable chains of command.

We’ve heard about the frustration of having to hunt around for specialist recruiters when a difficult brief comes in.

We’ve heard about the frustration of knowing that your sample is biased from the outset because you are relying on the fraction of society that regularly take part in research projects.

Behavioural Recruitment™ powered by Facebook

It’s clear that researchers need a better, global solution. Why depend on individual recruiters with limited databases or loosely controlled panels of self-reported data when you can have instant access to the largest, most data-rich network of people ever created?

Behavioural Recruitment powered by Facebook ensures that we can find real people that match even the most complex criteria, anywhere in the world. Behavioural Recruitment offers incredible advantages over existing methods:

• We have instant access to two billion people in over 190 countries.
• We can find the right people based on real-time data on their interests and behaviour – Facebook knows more about most people’s lives than their friends and family do. If you find that hard to believe, consider this – if you’re like me then every day you share where you go, what you like, who your friends are, what you listen to, the products you want to buy, the teams you support, the news that interests you…
• Participants are fresh to research – not semi-professional respondents who are just going through the motions.
• You can trust that these are real people. Facebook was built on the principle of ‘one true identity’ and the rich history in people’s profiles, give us a greatly enhanced ability to verify participants authenticity, as part of our unique 3-step screening process.

This Behavioural Recruitment video shows you how the service works from a participant’s perspective.

So who can we recruit for online research?

Behavioural Recruitment enables us to get fast and cost-effective access to the followers of a brand’s page. But that is a tiny part of the story. Through connecting to Facebook’s advertising system, we can find and invite any one of those two billion Facebook users based on exceptionally detailed, live information on their demographics, interests and behaviours. The data powering this comes not only from the things they do on Facebook, which on average they visit 14 times a day, but also from 10 million other affiliated websites.

So whether it’s finding people who work in obscure jobs, or buy little known skincare products or live in small towns on the other side of the earth, or all of those things, through Facebook we can do it.

Behavioural Recruitment: the future of market research recruitment

Intrigued? If you want to try the future of research recruitment now, get in touch for a demonstration and a quote.