Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
If you’re concerned about how to tackle the challenge of repeat respondents and professional participants taking part in your research then this video will interest you.
Tom Woodnutt, Feeling Mutual, and I recently presented a webinar for The ICG sharing what we’ve learned about the potential Facebook offers to recruit fresh research participants based on real behaviour, worldwide.
Many researchers worry that too few people are doing too much research because it raises questions about the validity of participants (in both quant and qual research). Behavioural Recruitment addresses this issue by using Facebook’s unparalleled data on what people have actually done rather than what they say they’ve done. This helps researchers to find authentic, representative participants who are fresh to research.
In the presentation, we shared what we've learned from using this approach to recruit thousands of fresh participants, in more than 65 countries, for qual, quant, online and face-to-face projects. There is also a detailed explanation of the method including how the targeting functionality of Facebook advertising works in conjunction with screening and practical case studies with easyJet, 4Music, BBC News and Sony.
The sound drops out a bit during the Q&A's so if you have any questions please get in touch.
Share your research recruitment experiences
Liveminds would love to hear from qualitative researchers to benchmark their views on the current state of research recruitment. Please complete this 15 minute survey - the report will be shared with all participants and one lucky person will be randomly selected to receive £100. Feel free to share the survey link with your colleagues!
