Hugh Carling
Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.
The parable of the wise and the foolish builder illustrates the importance of a stable foundation, showing that without one your project is at risk of falling apart around you.
To summarise, for those with hazy recollections of the story, the wise builder built his house upon rock foundations and the foolish builder built his on sand. When both houses were battered by wind, rain and floods, the house built upon sand collapsed but the house founded on rock withstood the storm.
The allegory can be directly applied to market research - you can’t trust the results if the foundation they're based upon is unreliable.
Build a reliable foundation for your research
Debate continues about sample quality within the industry. The GRIT 2017 Q1-Q2 survey asked insights buyers, research providers and sample/panel providers, ‘Is sample quality getting better, worse, or staying the same?’ 47% of insights buyers and 42% of research providers thought the quality was getting worse. Trust in sample quality within the industry is low.
The Liveminds Behavioural Recruitment approach ensures individual participant quality by using Facebook’s detailed behavioural, attitudinal and demographic data to find the best possible people for your project. The thorough 3-step screening process means you can trust Behavioural Recruitment to quickly find fresh, genuine, truly representative participants for any project, anywhere in the world.
Find out more about Behavioural Recruitment
Deliver actionable insights you can rely on
Lighthouse projects are based on strong foundations, can withstand the storms of scrutiny, and direct illuminating insight wherever it’s needed. If you have doubts about whether your participants are genuine, representative or fully engaged, then your ability to make solid recommendations is undermined. If you can trust your participant recruitment approach you have the bedrock necessary to build a reliable research project that delivers actionable insights.
