3 Essential reasons to use Facebook for research

Hugh Carling

Hugh Carling


Co-founder of Liveminds. I love to bring like-minded people together. Whether that's growing businesses, running online communities, staging events or captaining my village cricket team, nothing makes me happier than seeing people with a shared passion, coming together and making the most of it.

This year we took the unique step of using Facebook’s unparalleled access to over 1 billion people, to recruit participants based on real not reported behaviour. The results have blown us away. We have discovered so much more in this approach than we’d anticipated.

So, one year on, I’d like to share the three most compelling reasons why you should start unlocking the vast wealth of insight waiting on the world’s largest social network:

1. It’s the largest panel of people ever created

Facebook has become so ubiquitous that millions of people across the world are using it without even realising they are on the Internet.

“If the majority of the world’s online population spends time on Facebook, then […] anyone else interested in communicating with them will also, if they are to be effective, go to Facebook.” Leo Mirani, Quartz

By weaving your research needs into the fabric of their lives, you can ensure easier, richer, engagement with your target audience.

2. You can hypertarget global recruits at local prices

For the last 10 years Facebook has built up a staggering amount of data on people’s interests and behaviour. Facebook has also recently introduced online interest-based advertising, based on the browsing data from people’s use of other websites and apps. This change has given another huge boost to your targeting options when recruiting new research participants. With Behavioural Recruitment™ Liveminds can now find people who genuinely match even the most complex criteria – in 190 countries around the world – using our unique 3-step screening process.

3. It’s easy to maintain privacy & control

Our app allows us to engage a community in a private Facebook group and then invite members in an instant, for in-depth qualitative and quantitative research. Engaging your community in Facebook means a more convenient and familiar experience for them, and less time and cost for you.

Find out more about Behavioural Recruitment powered by Facebook…

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To discuss a project contact us at hello@liveminds.com or call us